“WASHLET*2” Certified as the World’s No.1 Brand

Research by International Market Research Company, Euromonitor International*1

The electric toilet seats with bidet functions that have been sold by TOTO Ltd. (headquarters: Kitakyushu City, Fukuoka; President: Madoka Kitamura) since 1980, "WASHLET”, was certified*3 as the world’s No. 1 brand in terms of its sales volume in the electric toilet seats with bidet functions category*4 in 2017. The certifying body is Euromonitor International Ltd. (headquarters: London, U.K.; hereinafter referred to as "Euromonitor"), a leading company of international market research.

 

This is a result of the sales volume-based market research performed by Euromonitor in six countries, which account for 87% of the global market of electric toilet seats with bidet functions in 2017, during the period from July to September 2018.

 

As the leading global manufacturer of electric toilet seats with bidet functions, which are representative products of "Clean Toilet Culture from Japan," TOTO will continue to strive to provide comfortable, clean, and stylish products and further enhance the country- and community-based sales network and after-sales service network so that more customers all over the world will use "WASHLET”.

 

*1: The official company name is Euromonitor International Ltd. It is a British company headquartered in London. As a leading company of international market research, it has professional researchers in 100 countries in the world to provide data and analysis reports regarding various kinds of industries and services worldwide.

 

*2: "WASHLET" is a registered trademark of TOTO Ltd.

 

*3: It was certified on November 1st, 2018

 

*4: The electric toilet seats with bidet functions category includes both the type of electric toilet seats with bidet functions integrated with a toilet bowl (name in TOTO: Integrated toilet), and the type of the electric toilet seats with bidet functions alone (name in TOTO: spray seat).