40 million WASHLETs sold

TOTO sees a growing demand for WASHLETs around the world. They could become standard in Europe in 10 years.

The curve shows a steep upturn: TOTO has sold 40 million WASHLETs world-wide since 1980, reinforcing its position as the technology leader in the bathroom industry. Showertoilets are found in 77.5 per cent of Japanese homes, and demand is increasing in Europe. If this trend continues, WASHLETs may even become standard here in just 10 years.

A toilet seat which could be heated to body temperature, a telescopic wand jet for intimatewarm-water cleansing, and a warm air dryer: All of these comfort features were included in the very first WASHLET TOTO brought to market in 1980 – long before any other manufacturer. Today, 35 years later, TOTO has sold 40 million shower toilets around the world, and continues to be the technology leader of the bathroom industry.


Some of today’s WASHLETs clean themselves

The wand jet and heated toilet seat are standard features found in all TOTO WASHLETs,and additional comfort and hygiene functionalities are available depending on eachmodel.

 

The most luxurious version, the NEOREST AC WASHLET, partially cleans itself – making it far superior to any products available from the competition. After use, the WASHLETsprays the inside of the toilet bowl with electrolysed water, which has antibacterial properties. Next, the toilet uses Actilight technology to combat dirt and bacteria. The UV light integrated in the lid combines with the zirconium coating of the toilet bowl to trigger aphotocatalytic reaction which breaks down waste.

 

Another standard feature in all TOTO WASHLETs and toilets is the highly efficientTornado Flush: Powerful jets create a circulating whirlpool which thoroughly cleans theentire toilet bowl with just 3 or 4.5 litres of water, leaving nothing behind. Tests show thattoilets from other manufacturers have flush systems far inferior to these hygienic results.

 

Luxury hotels count on TOTO WASHLETs

According to a recent study commissioned by the Japanese government, around 77.5 per cent of all households in Japan have a shower toilet. The high-tech toilets are also becoming more common in shopping centres, office buildings, train stations and airports,and even in trains and airplanes. A very special space to experience TOTO products first-hand opened in Tokyo’s Narita Airport in April 2015: the 145 m2 TOTO Gallery. WASHLETs are also becoming more widespread in Europe since TOTO entered the market here in 2009. Increasing numbers of wellness and luxury hotels are installing TOTO WASHLETs in their rooms and suites. The list of the Japanese company’s references includes such names as ShangriLa, Hilton, Mandarin Oriental, Peninsula, Ritz Carlton, Hyatt, Jumeirah and Marriott.

 

WASHLET standard in 10 years

These major hotel chains end up becoming trendsetters and multipliers because they constantly need to provide their sophisticated, discerning international guests with a little more comfort, luxury and exclusive design. “Hotel guests expect something very special, and then copy this idea in their bathrooms at home,” explained Hubertus Brüggemann, Sales Director at TOTO Europe. He’s convinced: “In 10 years, WASHLETs will be astandard feature of European households as well.” He could be right: TOTO is currently seeing exponential growth in the demand for WASHLETs world-wide.

 

Images

1. TOTO has sold 40 million WASHLETs world-wide since 1980. The company is currently seeing exponential growth in demand for the high-tech toilets. 2. A toilet seat which could be heated to body temperature, a telescopic wand jet for intimate warm-water cleansing, and a warm air dryer: All of these comfort features were included in the very first WASHLET TOTO brought to market in 1980. 3. Today, the most luxurious model, the NEOREST AC WASHLET (seen here at London’s Connaught Hotel) partiallycleans itself – making it far superior to any products available from the competition. 4. The NEOREST AC WASHLET uses Actilight technology to combat dirt and bacteria: The UV light integrated in the lid combines with the zirconium coating of the toilet bowl to trigger a photocatalytic reaction which breaksdown waste. 5. Another standard feature in all TOTO WASHLETs and toilets today is the highly efficient Tornado Flush. 6. The TOTO Gallery in the waiting area of the new terminal 2 at Tokyo’s Narita Airport is an extraordinary place to experience TOTO’s bathroom products.