TOTO Opens Gallery Retail Space in C.P. Hart Showroom, London
Renowned Japanese bathroom brand, TOTO, will open its first UK gallery space within the prestigious British retailer, C.P. Hart, on Thursday, 29 October, 2009. The same evening, TOTO and C.P. Hart will celebrate the partnership with a VIP party in the C.P. Hart showroom in Waterloo, London.
TOTO’s contemporary lifestyle display will exhibit TOTO’s technologically intelligent bathroom products and will act as a UK retail base for the company’s NEOREST Series/LE range. The TOTO x C.P. Hart gallery installation is the first of its kind for TOTO in the United Kingdom, allowing consumers the chance to see products such as the WASHLET, which is already revolutionising bathroom culture around the world – over 25 million units have been sold worldwide to date.
In addition to the customised exhibit, TOTO has installed two fully functioning toilets in the C.P. Hart cloakrooms: the NEOREST Series/SE toilet and the NEOREST Series/LE toilet. C.P. Hart customers will be able to experience the benefits of TOTO’s ‘Clean Technology’ ethos and see the innovative features first-hand, such as automatically opening and closing toilet lids, Tornado Flush, an automatic power deodoriser, heated seats and automatic flushing.
Occupying 42 square metres, the TOTO gallery space at C.P. Hart exhibits a full NEOREST Series/LE suite, including a bathtub, washbasin, shower and WASHLET-integrated toilet. Designed to parallel the brand’s successful European advertising campaign, TOTO’s display features the NEOREST Series/LE suite as originally envisioned by respected German architect Philipp Mainzer of design firm e15.
The space also includes two brand walls, which feature screens playing TOTO’s specially commissioned animated film created by Kuntzel + Deygas, as well as a series of technology animations.
The NEOREST Series/LE range is part of TOTO’s luxury product range, incorporating the unique qualities of LUMINIST, a unique epoxy resin material, which has a glass-like translucent quality, excellent durability and extreme heat resistance. Visually, LUMINIST allows for new dimensions in interior lighting, as it can be lit from below, creating subtle, ambient atmospheres.
The TOTO gallery space at C.P. Hart follows the brand’s successful launch into the European market at ISH Frankfurt in March 2009 and marks the beginning of TOTO in the UK.